“In photography there is a reality so subtle that it becomes more real than reality.”
— ALFRED STIEGLITZ
Hello and welcome to another post on the topic of ‘brand design’.
In this post we are going to dive in and get to the bottom of two terms that are often
used interchangeably: ‘Branding’ and ‘Brand Design’.
Are they the same thing? Are they different? Does it matter? Why should I care?
These questions may be firing in your mind. Let’s answer the last one first.
Before we get started, I would like to offer you the opportunity to take advantage of our
Free Consultation Service to help you grow your business online.
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WHY SHOULD I CARE?
The answer to this is simple.
The how and why of branding and brand design is the foundation of all marketing
success. All things start with a why.
Why?
Why is branding and brand design important?
We all want growth. To build your business, you need to build your brand in a diversity of
ways.
You need to understand what your brand is, what it represents, who it is for and why it
matters.
So yes, it does matter.
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Graphic Design